About us

 

 
Lorena Monroe started her career in the cosmetics industry 30 years ago as a makeup artist. Her passion is helping women feel and look beautiful. Her impeccable eye and unfailing devotion to the perfect balance of intrinsic beauty and the power of makeup has garnered the attention of the beauty, fashion, TV and film world alike.

In 1984, after spending her formative years in Anchorage, Alaska she moved to San Antonio, Texas.  There she began her career in the beauty industry working for John Casa Blanca's modeling agency as a certified modeling instructor. During this period she had the privilege to work with internationally recognized photographers who helped her cultivate her own photographic techniques. Her keen sense of style was sought out and recognized by Saks Fifth Avenue where she became a personal shopper for many private clients.

Lorena was then catapulted onto the world's fashion scene as an International Makeup Designer for Chanel Cosmetics. In that new role she achieved the number one position in sales regionally.

The beauty industry selected Lorena as Mrs. Mexico International for 1996 giving her the opportunity to represent her country during the NAFTA roll-out.  That same year Lorena founded and operated the first franchise of Las Palapas restaurants. After 10 years as a successful business owner, in 2006 Lorena retired from the restaurant industry to become Ms. San Antonio.  The role enabled her to support many local charities and represent the city she city loves, San Antonio.

In 2007 Lorena’s dream of being a television producer came true with her TV debut producing, directing and starring in “Bailando Por Passion”.  Here she discovered many beautiful talented people right in the heart of Texas.

Lorena continues to encourage people to make their dreams come true within the beauty and fashion industry through her company Bonita Natural.  Not only does Bonita Natural offer the newest trends in skin care and color, it also offers everyone the opportunity to own their own business.  The company's newest “Sky is the Limit” program will give everyone the chance to realize their financial goals, working for themselves, as Bonita Natural representatives and personal shoppers.